A B O U N D
Abound is a London-based fintech on a mission to provide loans to people who typically cannot access credit through traditional banks, which often charge high interest rates. The company is rebranding to become more modern and to connect with all potential customers, typically recent graduates in need of easy credit access and fair rates. A visual identity and logo that embrace the multitude of reasons why customers seek loans. We've created a rich and dynamic universe with vibrant colors, a wide range of graphics, and playful illustrations, aiming to combine technology and the human aspect simultaneously, in order to provide a sense of comfort to these customers who are likely going through a financially delicate period. Therefore, in the letter "b," we have the element that encapsulates this entire concept: sans-serif, dynamic, and flexible.
Abound is a London-based fintech on a mission to provide loans to people who typically cannot access credit through traditional banks, which often charge high interest rates. The company is rebranding to become more modern and to connect with all potential customers, typically recent graduates in need of easy credit access and fair rates. A visual identity and logo that embrace the multitude of reasons why customers seek loans. We've created a rich and dynamic universe with vibrant colors, a wide range of graphics, and playful illustrations, aiming to combine technology and the human aspect simultaneously, in order to provide a sense of comfort to these customers who are likely going through a financially delicate period. Therefore, in the letter "b," we have the element that encapsulates this entire concept: sans-serif, dynamic, and flexible.
C R E D I T S
Mayara Gr & Marcelle Lucena_ Visual ID
Adriana Kimura _ Verbal
Ariadne Vitoriano & David Jozef_ Business Strategic
Patrícia Perrone _ Project Management
Brand Gym _ Agency
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