CONTEXTO E DESAFIO
O setor de construção civil necessitava de uma ferramenta que cobrisse a obra de ponta a ponta, do planejamento
ao canteiro - mas que não demandasse muito investimento para ser implementada e aplicada. Para resolver isso, Agilean vem com uma plataforma com agilidade e a metodologia Lean Construction representando uma nova forma de pensar
e fazer obras: sem desperdício e com máxima produtividade. Trazendo uma visão completa da obra, para
um planejamento mais eficiente e preciso, com auto-apontamento para que cada mudança nos processos vá de ponta
a ponta em tempo real.
CONTEXT AND CHALLENGE
The construction industry needed a tool that would cover the entire construction process, from planning to the construction site - but one that wouldn't require a significant investment to implement and apply. To address this, Agilean comes with a platform that combines agility and Lean Construction methodology, representing a new way
of thinking and executing construction projects: one without waste and with maximum productivity. It offers
a comprehensive view of the construction process for more efficient and precise planning, with self-reporting so
that every change in the processes can be tracked in real-time from start to finish.
ao canteiro - mas que não demandasse muito investimento para ser implementada e aplicada. Para resolver isso, Agilean vem com uma plataforma com agilidade e a metodologia Lean Construction representando uma nova forma de pensar
e fazer obras: sem desperdício e com máxima produtividade. Trazendo uma visão completa da obra, para
um planejamento mais eficiente e preciso, com auto-apontamento para que cada mudança nos processos vá de ponta
a ponta em tempo real.
CONTEXT AND CHALLENGE
The construction industry needed a tool that would cover the entire construction process, from planning to the construction site - but one that wouldn't require a significant investment to implement and apply. To address this, Agilean comes with a platform that combines agility and Lean Construction methodology, representing a new way
of thinking and executing construction projects: one without waste and with maximum productivity. It offers
a comprehensive view of the construction process for more efficient and precise planning, with self-reporting so
that every change in the processes can be tracked in real-time from start to finish.
SOLUÇÃO VISUAL
Essa identidade foi construída se baseando em dois pilares: movimento e tempo. Conceitos esses que permeiam e constroem o significado da palavra agilidade. Sendo assim, buscamos elementos que os representassem, como o relógio e a repetição, mas que fosse de uma forma inovadora.Por isso, fizemos o uso da poesia concreta para representar esse movimento progressivo e trouxéssemos recortes de 30 graus baseados no relógio, dando a noção de tempo. Além disso, a paleta de cores vibrante e colorida surgiu a partir dos materiais utilizados em uma construção. A tipografia do logo buscava representar a flexibilidade e leveza de algo ágil. Sendo assim, optamos por dar destaque a letra "a" com uma barra ondulada que remete ao aço dobrado e as demais letras em uma tipografia sem serifa.
VISUAL SOLUTION
This identity was built based on two pillars: movement and time, concepts that permeate and define the meaning
of agility. Thus, we sought elements that represented them, such as the clock and repetition, but in an innovative way.
We used concrete poetry to represent this progressive movement and created 30-degree cuts based on the clock to convey the sense of time. Furthermore, the vibrant and colorful color palette was inspired by construction materials.
The typography of the logo aimed to represent the flexibility and lightness of something agile. Therefore, we chose
to highlight the letter "a" with a wavy bar that resembles bent steel, and the other letters in a sans-serif font.
VISUAL SOLUTION
This identity was built based on two pillars: movement and time, concepts that permeate and define the meaning
of agility. Thus, we sought elements that represented them, such as the clock and repetition, but in an innovative way.
We used concrete poetry to represent this progressive movement and created 30-degree cuts based on the clock to convey the sense of time. Furthermore, the vibrant and colorful color palette was inspired by construction materials.
The typography of the logo aimed to represent the flexibility and lightness of something agile. Therefore, we chose
to highlight the letter "a" with a wavy bar that resembles bent steel, and the other letters in a sans-serif font.
SOLUÇÃO VERBAL
A metodologia lean é a base, mas a agilidade é o que está no DNA e move a Agilean. Por isso, nossa identidade verbal reforça a pronúncia do "ágil" no nome, e se expressa de forma simples, direta e verdadeira. Nós sabemos como uma obra funciona e mostramos isso com novas abordagens do contexto digital, trazendo a tecnologia para a construção civil.
A ideia é compartilhar o que pensamos para o futuro do nosso segmento e incentivar as pessoas a construírem essa nova realidade com a gente, de forma técnica, motivacional e focada no que interessa.
VERBAL SOLUTION
The lean methodology is the foundation, but agility is what's in the DNA and drives Agilean. That's why our verbal identity reinforces the pronunciation of 'agile' in the name and is expressed in a simple, direct, and truthful manner.
We understand how a construction works and demonstrate this with new digital context approaches, bringing technology to the construction industry. The idea is to share what we envision for the future of our industry and encourage people to build this new reality with us, in a technical, motivational, and focused way on what matters.
A ideia é compartilhar o que pensamos para o futuro do nosso segmento e incentivar as pessoas a construírem essa nova realidade com a gente, de forma técnica, motivacional e focada no que interessa.
VERBAL SOLUTION
The lean methodology is the foundation, but agility is what's in the DNA and drives Agilean. That's why our verbal identity reinforces the pronunciation of 'agile' in the name and is expressed in a simple, direct, and truthful manner.
We understand how a construction works and demonstrate this with new digital context approaches, bringing technology to the construction industry. The idea is to share what we envision for the future of our industry and encourage people to build this new reality with us, in a technical, motivational, and focused way on what matters.
CREDITS
Marcelle Lucena, Douglas Farias, Adriana Kimura, Grazi Shimizu.
Work done by Brand Gym.
Marcelle Lucena, Douglas Farias, Adriana Kimura, Grazi Shimizu.
Work done by Brand Gym.
