CONTEXTO
Gilgamesh é a ponte que apoia as empresas em sua busca por tornar os serviços financeiros mais eficientes e, como resultado, ter um impacto social real na América Latina. Por isso, é uma marca que evoca ambição, aventura, crescimento e qualidade global.
CONTEXT
Gilgamesh is the bridge that supports companies in their quest to make financial services more efficient, and,
as a result, have a real social impact in Latin America. Therefore, it is a brand that evokes ambition, adventure, growth,
and global quality.
Gilgamesh é a ponte que apoia as empresas em sua busca por tornar os serviços financeiros mais eficientes e, como resultado, ter um impacto social real na América Latina. Por isso, é uma marca que evoca ambição, aventura, crescimento e qualidade global.
CONTEXT
Gilgamesh is the bridge that supports companies in their quest to make financial services more efficient, and,
as a result, have a real social impact in Latin America. Therefore, it is a brand that evokes ambition, adventure, growth,
and global quality.
SOLUÇÃO
Com espírito empreendedor e foco na América Latina, o território visual da marca mergulha na história do herói mesopotâmico e suas lendas em busca de elementos proprietários. Para a paleta de cor, nos inspiramos na pedra Lápis Lazúli com a qual Gilgamesh cria um muro para proteger seu reino. O estilo fotográfico, por sua vez, remete às paisagens inexploradas por onde ele teria passado, assim como irão fazer os empreendedores de hoje. E por fim, os grafismos foram desenvolvidos fazendo uma alusão à escrita cuneiforme, mas de forma moderna e elegante criando um balanço entre a aventura e a modernidade do mundo das finanças.
SOLUTION
With an entrepreneurial spirit and a focus on Latin America, the brand's visual identity delves into the history of the Mesopotamian hero and his legends in search of proprietary elements. For the color palette, we drew inspiration from the Lapis Lazuli stone with which Gilgamesh creates a wall to protect his kingdom. The photographic style, in turn, harkens to the uncharted landscapes he would have ventured through, just as today's entrepreneurs will. Finally, the graphics were developed with a nod to cuneiform writing, but in a modern and elegant way, striking a balance between adventure and the modernity of the world of finance.
SOLUTION
With an entrepreneurial spirit and a focus on Latin America, the brand's visual identity delves into the history of the Mesopotamian hero and his legends in search of proprietary elements. For the color palette, we drew inspiration from the Lapis Lazuli stone with which Gilgamesh creates a wall to protect his kingdom. The photographic style, in turn, harkens to the uncharted landscapes he would have ventured through, just as today's entrepreneurs will. Finally, the graphics were developed with a nod to cuneiform writing, but in a modern and elegant way, striking a balance between adventure and the modernity of the world of finance.
CREDITS
Marcelle Lucena, Lucas Alves and Grazi Shimizu
Work done by Brand Gym. Path not chosen by the client.
