G I L G A M E S H
Gilgamesh is the bridge that supports companies in their quest to make financial services more efficient, and, as a result, have a real social impact in Latin America. Therefore, it is a brand that evokes ambition, adventure, growth, and global quality. With an entrepreneurial spirit and a focus on Latin America, the brand's visual identity delves into the history of the Mesopotamian hero and his legends in search of proprietary elements. For the color palette, we drew inspiration from the Lapis Lazuli
stone with which Gilgamesh creates a wall to protect his kingdom. The photographic style, in turn, harkens to the uncharted landscapes he would have ventured through, just as today's entrepreneurs will. Finally, the graphics were developed with a
nod to cuneiform writing, but in a modern and elegant way, striking a balance between adventure and the modernity of the world of finance.
CREDITS
Mayara Gr & Marcelle Lucena _ Visual ID
Lucas Alves & Grazi Shimizu _ Business Strategic
Brand Gym _ Agency
Path not chosen by the client
914 841
Mayara Gr & Marcelle Lucena _ Visual ID
Lucas Alves & Grazi Shimizu _ Business Strategic
Brand Gym _ Agency
Path not chosen by the client
914 841
