Pride
“Can’t feel well without pride” was an internal campaign created by Wellhub for Pride Month 2024. What started as a simple request for a logo to support talks and awareness events quickly turned into a full visual identity system. Once we connected with the LGBTQIA+ affinity group, we saw the opportunity to build something bigger—something that not only represented the community but was easy for anyone, designer or not, to use across all awareness initiatives. Together with the LGBTQIA+ affinity group leads, we developed a simple but powerful concept: we can’t truly feel well if we’re not proud of who we are. To bring that insight to life, we built the logo around the colors of the many LGBTQIA+ flags, using them as the foundation for the graphic system.
“Can’t feel well without pride” was an internal campaign created by Wellhub for Pride Month 2024. What started as a simple request for a logo to support talks and awareness events quickly turned into a full visual identity system. Once we connected with the LGBTQIA+ affinity group, we saw the opportunity to build something bigger—something that not only represented the community but was easy for anyone, designer or not, to use across all awareness initiatives. Together with the LGBTQIA+ affinity group leads, we developed a simple but powerful concept: we can’t truly feel well if we’re not proud of who we are. To bring that insight to life, we built the logo around the colors of the many LGBTQIA+ flags, using them as the foundation for the graphic system.
C R E D I T S
Mayara Bonffim • Visual ID
Jesse Sells • Verbal4 841
Mayara Bonffim • Visual ID
Jesse Sells • Verbal4 841
